Sony Worldwide Studios boss Shuhei Yoshida has ruled out any possible price drop for Sony’s latest handheld, the PlayStation Vita for 2012.

Yoshida simply states it is too early for Sony to be thinking about cutting the cost of the handheld, which saw a worldwide launch earlier this year.

Since the launch, Sony has faced an uphill battle trying to sell the PS Vita not only to consumers, but developers as well, resulting in poor sales. Sadly it has been a case of one influencing the other in a vicious cycle. Developers don’t want to make the investment in a system that doesn’t have a large instal base, and consumers don’t want to buy a system that has a lack of games.

Though both groups do appear to be unanimous that a price cut is in order.

Speaking of the future, Yoshida certainly didn’t rule out the possibility though. In an interview during Gamecom last week he cites, “cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so”.

Yoshida goes on to say that rather reducing the cost of the system itself Sony are exploring bundle efforts that will not only provide consumers with the Vita itself, but a ‘free’ copy of an upcoming blockbuster title.

One such example is the recently announced Little Big Planet Vita bundle, that comes with a Wi-Fi PS Vita, a copy of Little Big Planet and a 4GB Memory Card for the retail price of the Vita itself (at least, in the Australian market).

While this may look to entice new buyers, Sony are also ensuring that existing Vita owners aren’t left cold through the recently announced Cross-Buy platform and bring PlayStation Plus fully to PS Vita.

The PS Vita hasn’t been on the market for a full year yet, but much like how Nintendo have turned around things around with the 3DS, here’s hoping Sony can revitalise its fledging handheld. Keep it locked to Joystick Culture for any and all future PS Vita updates.




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